Terms & Glossaries of Shipping and Trading

AOV (Average Order Value)

Average Order Value measures the average total of every order placed over a defined period of time. AOV is one of the most important metrics for online stores to be aware of, driving key business decisions.

What is AOV (Average Order Value)?

Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app. To calculate your company's average order value, simply divide total revenue by the number of orders.